With so many companies jostling for customers’ attention, it can sometimes seem like an impossible task to get your small business brand to stand out. The good news, though, is that many companies have built successful brands from scratch, gone up against the big players, and won out. Don’t underestimate the power of branding. Dollar …
Do you want better public relations? Helping your business improve their PR is as easy as these five tips. Come up with some captivating stories. Capturing the attention of any blogger or editor or reporter is the first and the surest means of having them get into your story. After this, they will put it …
WordPress remains one of the most popular systems to use when creating a website. User-friendly with thousands of plugins, themes and accessories, it enables you to create a website just as you want it. You can use website builders or code it or anything in-between. But to get the most from your WordPress website, …
There’s no doubt that website SEO is a constantly changing area and what worked in 2018 isn’t guaranteed to work in 2019. But we do have some strong ideas about those most important trends, the things that you need to focus on above all others with your website. And to help you know where to …
If there’s one task that can edge above others as the most important in the life of the PA, it is diary management. Some diaries can be so complex that an upper management boss might have two PAs, with one being the ‘diary’ PA and the other handling all other tasks. But in most cases, …
The legal secretary is the crucial support behind every solicitor, barrister or legal executive. They are the ones that produce a range of documents, supporting information and other letters to allow others to do their jobs. But how do you become a legal secretary? What does the role entail? For someone who has a methodical …
As more people than ever own their own business, there is a growing demand for services such as being an account or a bookkeeper. Not everyone wants to learn to do these things themselves but at the same time, they don’t need to hire someone to work in-house for this purpose. They are better hiring …
Microsoft Office is one of the most recognised, well-respected computer programs that incorporates Word, Excel, PowerPoint and more. A Microsoft certification allows someone to be a Microsoft Office Specialist (MOS) in one or more of the programs and is a great benefit on your resume. But how do you get this kind of certification? Preparation …
Whether you own or manage a website, there is always the ongoing battle that is SEO or Search Engine Optimisation. One day a system works well and ranks near the top then an algorithm change comes along and suddenly your website is on page five and traffic has died. This means that there is a …
Standing out amongst your colleagues and co-workers is vital if you want to get ahead in the workplace. When promotion opportunities come up there is bound to be plenty of interest and competition for the spot or spots available so if you want to advance your career then you need to take steps to ensure …