Do you want better public relations? Helping your business improve their PR is as easy as these five tips.
Come up with some captivating stories.
Capturing the attention of any blogger or editor or reporter is the first and the surest means of having them get into your story. After this, they will put it into writing. How will you do that? Involve an attractive and irresistible fashion while giving your story. Being a profit-raking, newly established or a competing business will be of no use in your hunt for significant coverage. Instead, concentrate on what stands out in your business. This could be the type of services or products you offer, your business culture, your hiring methods, challenges you help solve and how you lend a hand by giving back. A resourceful and creative reporter, will take it and report on such issues, that are of human interest. What does your business do that relates to various events or periods? Assuming your company is dedicated to hiring veterans? That’s a relevant, rather than just great story to cover before Memorial or Veteran’s Day. Or maybe your company is keen on reducing your Carbon footprint? What a story to pitch before Earth Day!
Promote the prowess of your business.
Who isn’t interested in learning about experts, and later maybe try and be one? To capture the attention of the press prove your prowess, in your area of specialization. In this case for example, if you own an accounting firm, create guides for businesses on issues affecting them at specific instances, such as tax. Hand this over to finance reporters, from all the media fields. This will ensure that once it’s tax time, and they are covering the story, you are mentioned and acknowledged as the expert behind that. By doing this you are helping the media in their story formulation, and at the same time getting to the success of your promotion and also providing reputation protection according to experts Velseoity.com
Utilize fantastic services like PRWeb and HARO (Help a Reporter).
By the use of HARO, a free service, you will be able to connect with bloggers and journalists as an expert. First, sign up with HARO as a source. Immediately you are in, HARO will send you queries from journalists looking for stories. You will receive this throughout. Once you find a query you have adequate knowledge about, don’t hesitate in responding to the journalist. Later you might be invited for an interview, to discuss the story. If you want help try haroheroes.com.
It’s awesome once you can sign up for a newswire service with your desired budget. Such services, PR Newswire and PRWeb allow you to bring in press releases into the web, where they will reach lots of news publishers. Though, remember to follow our first tip- come up with a captivating story to have the journalists set their eyes on it.
Take part and sponsor community and charity events.
How can the community get to know you? Engage with the people, by supporting helpful events. This can be done by sponsoring events, establish service stands during local events, or even come up with a group to assist during fundraising events. This will be of help to the people. Importantly, it will help build your business name and reputation.
Get in touch with great players in your industry.
There is more to public relations, rather than just the media coverage. It’s all about establishing and building strong relationships. Find out, by doing some research, those YouTubers, bloggers, and reporters that cover your area of specialization and get in touch with them. Communicate with these influencers frequently to stay updated, and get to know when they require business stories to cover.